It’s worth noting that it seems that Google considers any data collection activity that isn’t made obvious from your app page or from within your interface to be covered by this prominent disclosure policy. With iubenda you can create a privacy policy for your Android app. If applicable, you have to disclose how you treat sensitive user and device data. To comply with privacy laws, and particularly the GDPR, companies need to record how they store and use the data they collect from their users. Our solution allows you to easily document all the data processing activities within your organization. In order for Google Play Store to be able to review the app content, they must be able to access the app and see content. Ex Libris’ recommendation is to ensure the campusM app has a guest profile enabled prior to submission which will minimize the chance of access issues or app rejection. Sites not willing to enable the guest profile must provide a working test user and password with app submission which has working access to all profile content in order to avoid higher likelihood of app rejection. The home screen is the best place to show the Johns Hopkins Medicine logo. Before you incorporate any Johns Hopkins Medicine branding, complete the Application Review Committee Submission Form.

Transparent assets will display the background color of the Google Play UI. Freeform – original formatThe uniformed – new formatThese pages explain the instructions you have to follow when designing a resources list on Google Play. Because corners and drop shadows rounded for the program icons, then they should be omitted by you from your assets. They mend problems google play branding guidelines brought on by arbitrary space to present info, like price, evaluation, and the name. We’ve seen through the examples that having your feature graphic cropped on your listing is very common. Yes, your feature graphic should complement the rest of your listing. However, seeing the different placements it is clear that your feature graphic might be displayed alone .


Don’t include multiple push notifications from your app, or other app’s push notifications. Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Maintain clear-space requirements when credit lines follow the badge. If app sequences are shortened, display a “sequences shortened” disclaimer. You can use the sounds that your app makes naturally as audio elements of your video, but don’t use the native sounds of the Apple device. In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app.

Even after such apps are force-closed by the user, advertisements remain. Google removed some of the apps after receiving reports from Sophos, but some apps remained. In August 2017, 500 apps were removed from Google Play after security firm Lookout discovered that the apps contained an SDK that allowed for malicious advertising. The apps had been collectively downloaded over 100 million times, and consisted of a wide variety of use cases, including health, weather, photo-editing, Internet radio and emoji. In October 2016, Google announced a new detection and filtering system designed to provide “additional enhancements to protect the integrity of the store”.

Seo Vs Aso

A safe bet is to use icons that are easily recognizable by users. There are a few icons that enjoy mostly universal recognition from users, such as icons of houses, magnifying glasses, and envelopes. For example, the Gmail icon uses an envelope, which is universally associated with mail. For more information on how to design and test Screenshots that drive more downloads, read our App google play branding guidelines Screenshot best practices guide. WhatsApp Business is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages. The WhatsApp name and logos are trademarks of WhatsApp and may only be used as described in these Guidelines.

At the Google I/O 2013 Developer Conference, Google announced the introduction of Google Play Games. Google Play Games is an online gaming service for Android that features real-time multiplayer gaming capabilities, cloud saves, social and public leaderboards, and achievements. YouTube doesn’t own the rights to third party content on the site. If your product placement shows a user’s or a partner’s content, you are responsible for clearing the use of the content with the content owner. To show the YouTube brand in any media please read these guidelines.


As many brands are wont to, Bumble opts for a plain and clean feature graphic banner with their brand logo, plus their word-based brand name. This jives with Bumble’s branding scheme also embodied in the screenshots, which is a classy touch. Yet, the honeycomb sizes in the feature graphic are of a different size than those in the screenshots, which seems strange. This type of feature graphic is the easiest to implement, and most often does pretty well for brands, yet misses the opportunity to take a swing at being innovative. App icons also play a role in the experience of the app as a whole. Take for example utility applications, such as calculators, “flashlights” or weather apps. These app icons should make the user feel like they have the utility at their fingertips. Think about what it feels like to pick up a pencil, to look at a thermometer or to measure something with a ruler – that is the feeling that a utility app’s icon should inspire in the user.

google play branding guidelines

To point you in the right direction, Apple and Google provide guidelines for all the design elements that make up your application store listing. Stay Busy While You Wait It may take a while for your company to design and approve all the branded assets. That provides you with the perfect opportunity to continue optimizing your Salesforce mobile implementation so it’s ready for showtime. One of the major reasons most icon tests fail is related to hypotheses, or lack thereof. As mentioned above, hypotheses, in app store testing, are precise statements that can be proven or disproven and should be used as a starting point for further investigation. These are what drive the creative design and direction of the test and they lead to actionable results. However, people tend to think of A/B testing in general—no matter what you’re testing and on which platform—as a one and done trick, as though changing a single button color will bring a boost in the number of clicks. An app icon is the only creative element that appears throughout the user journey in the app stores. For organic users that find an app or game through top charts, search, or featuring placements, it appears in every listing. For paid users that land directly on an app store page from an ad, the app icon is one of the main visual assets they see on the first impression.

Keep Your App Up

Don’t use Apple user interaction gestures such as Multi-Touch or trackpad swipes to perform scene transitions. Only show the back of a device in an authentic manner to illustrate natural use of the device. Don’t feature the Apple logo to take advantage of the promotional value of the Apple brand. Minimum clear space is equal to one-quarter the height of the badge. Don’t place photos, typography, or other graphic elements inside the minimum clear space. The only legal requirements are related to putting the ™ symbol, not modifying the badges, and giving credit to Apple with “______ and ______ are trademarks of Apple Inc.” if you want to mention the product name. Apple doesn’t follow Google’s app design guidelines in Apple Music and Google doesn’t follow Apple’s app design guidelines with all their apps.

For inspiration on creating Videos that drive more app installs and increase the quality of installs, read our guide on App Preview Video best practices. For the full list of Apple’s app Screenshot guidelines for iPhone, iPad, Apple Watch, and additional displays check out the full App Previews and Screenshot specifications. On the iOS App Store, you must provide a set of screenshots for all device types. For iPhone, at the minimum you need one set of screenshots for the 5.5-inch display, and for iPad, you need at least one set for the 12.9-inch display.

作者 karbebo